NIKE
Nike TN 25th anniversary
To celebrate the 25th anniversary of the iconic Nike Tuned Air (TN), Nike partnered with S—iR to craft a bold, immersive experience that bridged the brand’s storied past with its dynamic future. The challenge: to reimagine heritage for a new generation of sneaker enthusiasts, those who deeply respect legacy, but crave innovation in how it’s experienced.
services
Branded Space, Brand Intagration, Brand Strategy
timeline
October 2024
location
Italy
about the project
To celebrate the Nike TN 25th Anniversary, we created a branded digital space, an immersive 3D journey through the shoe’s legacy. Visitors scroll through key moments in TN history, leading to a seamless e-commerce experience where products can be explored and purchased without leaving the space.
Our mission was to let consumers navigate their own journey through Nike's history in an immersive, interactive way, using future-facing technology to connect the brand’s past to its future.
The Challenge
Our challenge was to let consumers actively navigate their own journey through Nike TN’s 25-year legacy, in a way that felt immersive, intuitive, and modern. By bringing cutting-edge 3D design to personal devices, we aimed to create a seamless blend of storytelling and commerce. The result: an easy-to-navigate branded space that connects rich heritage with real-time shopping, pushing the boundaries of how virtual and real worlds intersect.
Immerse yourself in the corridor that takes you straight to Nike’s e-commerce platform, where you can shop your favorite TNs Modern, dynamic, and intuitive, this space elevates storytelling and redefines how users connect with the Nike TN legacy.
The Process
This immersive web journey takes users through a series of virtual corridors, showcasing the evolution of communication around this legendary sneaker. The experience culminates in a 3D gallery featuring a curated selection of Nike TN models, meticulously digitalized with high attention to detail. At the end of the experience, users have the opportunity to purchase their selected model directly. The experience is accessible in numerous Foot Locker stores across Europe by scanning a dedicated QR code.
Takeaway
This extended retail activation stands out as a truly omnichannel experience, seamlessly integrated with Nike’s existing digital ecosystem and effortlessly accessible from any device, with no downloads or special hardware required.
By combining immersive technology with rich storytelling and deep product interaction, the experience not only extends the journey beyond traditional touchpoints but ensures the brand and its product stories are brought to life in the most compelling way possible.
Awards
Gold - Lovie Awards 2024
Best Brand Integration / Brand Strategy – Immersive Features Category
Results
This immersive experience deepened the connection between Nike and its audience, uniting a new generation of sneaker enthusiasts with legacy fans. It delivered exactly what we aimed for: an innovative, engaging solution that honored the past while inspiring the future.
+ 40K
ACTIVATIONS
5.000
CLICKTHROUGHS to E-COMMERCE
300
PRODUCT SALES
Discover the full experience
Live website